Tucson, AZ 45425
Price/Unit: $455,000
Units:97
Year Built: 2018
Price: $2,400,500
Acres: 4.22
Units: 10
- Organization
- Industry
- Project Type
- My Role
- Tools
- Focus
- ABI Multifamily
- Commercial Multifamily Real Estate
- In-House Multimedia and Marketing Design
- Multimedia Designer
- Adobe Creative Cloud, Constant Contact and PowerPoint
- Email Marketing, Property Marketing, Video Production and Brand Design
Project Details
ABI Multifamily moves fast. So did I.
As a multimedia designer, I created marketing materials for commercial multifamily real estate across email, video, social media, print, and digital channels. My work included email campaigns, property brochures, location maps, site maps, floor plans, logos, property videos, social graphics, and other materials supporting active listings.
One of my largest recurring responsibilities was producing approximately 25 HTML-based email campaigns each week in Constant Contact. I worked from established templates, added property information and imagery, formatted each campaign, and updated templates when I identified opportunities to improve the design. During my time there, average email open rates increased from approximately 18% to 26% within six months.
The role also gave me opportunities to solve problems beyond the original design request. I recreated property maps and floor plans, developed property identities when usable branding did not exist, and helped bring video production in-house by building reusable After Effects templates.
That combination of high-volume production and creative problem-solving taught me how to work quickly while maintaining accuracy, consistency, and strong visual presentation.
email campaigns
Email marketing was one of my largest recurring responsibilities at ABI. Using established Constant Contact templates, I produced approximately 25 HTML-based campaigns each week for active property listings, company announcements, year-end reviews, and other marketing needs.
Each campaign required me to organize the supplied property information, select and prepare imagery, format the content, verify the details, and make sure the final email was clear before it was sent. When I identified opportunities to improve an existing template, I updated the layout and visual hierarchy while keeping the established structure intact.
The volume taught me how to work quickly without treating every campaign like an assembly line. Even within an established template, I still made decisions about which information needed attention first and how each property should be presented.
During my time at ABI, average email open rates increased from approximately 18% to 26% within six months.
property maps & floor maps
Some properties came to ABI without marketing-ready maps or floor plans, which meant I needed to recreate them.
For location maps, I often began with Google Maps or satellite imagery. I cleaned and adjusted the reference image in Photoshop, then rebuilt the useful information in PowerPoint. This included street names, property boundaries, nearby shopping, landmarks, major roads, and other location details that prospective buyers needed to understand quickly.
Property site maps followed a similar process. When no usable map was available, I recreated the property layout to show buildings, amenities, parking, streets, and other relevant features.
Floor plans were often supplied as basic architectural or leasing plans that were not ready for professional marketing. I recreated them with cleaner lines, clearer labels, and a more consistent presentation while preserving the original layout and information.
The goal was never simply to make the maps look better. They needed to organize a large amount of location and property information into something a prospective buyer could understand at a glance.
When I joined ABI, property videos were produced by an outside company. The cost meant they were generally reserved for higher-priced listings. After learning more about the process, I suggested creating the videos internally.
The first property video became my test project. I created a reusable After Effects template and presented it to the real estate team. Their feedback helped me identify what needed to change, and I used it to create a second version that received a much stronger response.
Once we established a direction that worked, I created several reusable templates with different visual styles. A newer property could use a clean, contemporary treatment, while an older property could use a style better suited to its character. This prevented every listing from being forced into the same presentation.
Bringing video production in-house reduced ABI’s reliance on outside production and created a repeatable process for producing property videos internally. It also gave individual listings room to maintain their own personality within a consistent system.
branding & logos
Not every property came to ABI with a complete or usable brand identity. Some properties had no logo, while others only had small, low-resolution files that could not be used for professional marketing.
When a property needed a new identity, I was given the creative freedom to develop one. I created logos that could be used consistently across brochures, email campaigns, maps, presentations, videos, and other property materials.
When a logo already existed but usable artwork was unavailable, I recreated it as clean, production-ready artwork for print and digital use. This gave the marketing team reliable files that could be resized and reused without losing quality.
This part of my role required me to shift between two different responsibilities: creating a visual starting point for properties without branding and protecting the consistency of identities that already existed.
what i took from it
ABI taught me how to work fast without becoming careless.
There was always another listing, campaign, map, video, or design request moving through the department. I learned how to manage a high production volume while still looking for places where the work could be clearer, better organized, or easier to produce.
Sometimes that meant improving an existing template. Sometimes it meant rebuilding a property map from scratch. Sometimes it meant looking at an expensive outsourced process and asking whether we could create a better internal solution.
That habit has stayed with me. I do not only look at what needs to be created. I also look at the process surrounding the work and ask, “Can we do this better?”