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This is where all my “what ifs” end up. These are my GenAI creative design side projects: ideas that sparked mid-scroll, visuals from blog posts, and creative detours that didn’t need a client to make them worth building. Some came from random prompts. Others came from curiosity or the joy of pushing tools like GenAI or motion graphics just to see what happens. A lot of this starts with a sketch, a prompt, or a vague idea that refuses to leave me alone until I turn it into something visual.

What makes these projects special is the learning that happens along the way. I’m always chasing new skills, testing workflows, or experimenting with different tools to stretch what I can do. Many of these pieces began as something simple and slowly turned into a full-on design challenge. Whether it’s trying out new animation techniques, mixing styles, or figuring out how to get Kling AI to not glitch a face, these projects are a mix of fun and frustration. And I enjoy both parts.

Most of what’s here also lives on my blog, The Creative Alchemist, where I break down how it was made, why I made it, and what I learned along the way. You’ll find deep dives into process, tool comparisons, and maybe even a few mistakes I was bold enough to keep in. This section is part sketchbook, part testing lab, and part playground. The results aren’t always perfect, but they’re honest. And often, those side experiments end up teaching me more than any client project ever could.

Project: Cynthia

This project started with a simple question: can AI help create tutorials that feel more human and less like training from 2006? I decided to test it out using Midjourney for the avatar design, ElevenLabs for voice, HeyGen for animation, OBS Studio for screen recording, and CapCut to bring it all together.

The tutorial covers how to change your background in Microsoft Teams when you’re not in a scheduled meeting. It’s a small but common question, and the kind of thing people Google while panicking before a call.

The process wasn’t flawless. Kling AI was part of the original plan, but its lip-syncing didn’t quite sell it. OBS and HeyGen were both brand-new to me. CapCut was surprisingly easy for shorts, but less ideal for long-form edits. Still, once I learned the flow, I realized I could knock out 2–3 minute AI tutorials in about 2–3 hours.

This wasn’t about perfection. It was about testing the tools, figuring out what works, and building something useful without a full production team. The result? A clean, customizable tutorial made entirely with AI tools and a workflow that’s ready for the next one

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Project: Bella

Stop. Check. Tell. is a media literacy project designed to help teens spot scams on Roblox using a friendly face and clear, actionable guidance. Aimed at users between 13 and 16, the video tutorial introduces Bella, a peer-style AI avatar who walks viewers through the signs of common Robux scams, from fake game passes to “too good to be true” group offers.

I created the concept, script, and visuals around one key goal: teach digital street smarts in a way that sticks. With tools like Freepik AI Studio, Kling 2.0, Eleven Labs, and After Effects, I built an engaging, teen-friendly video that blends education with a little personality. The tone is straightforward but not stiff, and the visuals mirror platforms kids already trust.

The project also leans into emotional and social cues like peer validation, fast decision-making, and platform design to build habits, not just awareness. Most importantly, it gives young users a simple framework: Stop. Check. Tell. A repeatable way to pause, think, and protect their accounts.

This was part of a broader blog exploration on how media literacy intersects with game culture and youth behavior online.

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