Aalberts Integrated Piping Systems may be known for advanced engineering, but the work I did there focused on something just as important: building a brand experience employees and partners could connect with. This portfolio item shows the range of what I created as the in-house designer, from bold visual assets to down-to-earth collateral that served real business needs.

My Aalberts visual design portfolio includes catalogs, email campaigns, price lists, branded t-shirts, truck wraps, social media content, and over 200 product and personnel photos. I handled design across print, digital, and social, making sure everything from internal flyers to public-facing posts matched the company’s tone and high standards. Whether I was laying out a product spec sheet or retouching images for a catalog, the goal was the same. Make the message clear and the brand consistent.

Getting to tour the Aalberts manufacturing plants gave me extra insight into the company’s mission and the people behind the machines. That shaped my design decisions in ways no PDF ever could.

If you're curious about how I think through creative challenges across industries, take a look at my blog. It features reflections on media, design, AI, and storytelling from both personal and professional projects.

At Aalberts, I didn’t just build design assets. I built tools that helped the brand speak with clarity, confidence, and impact.